Matcha Morning — AI Café Management Game
A work-in-progress AI-assisted café management game where players build and operate a matcha-focused coffee shop through ordering, drink preparation, customer service, upgrades and day-by-day business growth.
Work in progress at 126 LABS. Product systems, interface details, artwork and gameplay may continue to evolve during development.
126 LABS / HUMAN-DIRECTED AI CREATIVE PRODUCTIONFrom brief
to a controlled
visual system.
CHALLENGE+
The product needs to make real F&B operating logic understandable and enjoyable inside a casual game. Orders, recipes, ingredients, service timing, customer satisfaction, equipment upgrades and daily targets must feel connected without overwhelming the player.
CREATIVE RESPONSE+
126 LABS is developing Matcha Morning as a cozy, Japanese-inspired management experience with a mobile-first interface and warm illustrated art direction. The current prototype turns café operations into short gameplay loops: receive an order, prepare the right ingredients, serve the customer, earn coins, unlock equipment and expand the shop over successive days.
OUTPUT+
Game product concept · UX/UI system · F&B simulation design · Mobile-first web app · AI-assisted visual production · Interactive prototype
One system.
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Project-supplied visuals are shown as a connected sequence. Each image belongs to the same case study rather than a generic portfolio filler.
Strategy, direction
and production craft.
Matcha Morning is a work-in-progress AI-assisted café management game by 126 LABS, combining matcha shop operations, mobile game UX and F&B business simulation in a cozy digital product.
01Product Concept
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Matcha Morning turns the everyday rhythm of running a specialty matcha café into a compact management game. The experience is designed to be friendly enough for casual players while borrowing recognizable logic from real F&B operations.
The current direction uses a warm Japanese-inspired illustration system, clear ingredient icons and tactile interface components so the business layer feels approachable rather than spreadsheet-like.
02Core Gameplay Loop
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Players receive customer orders, identify the drink recipe, combine ingredients such as matcha, milk and ice, serve within the waiting-time window and earn revenue based on successful service.
Daily progression then feeds back into the shop through equipment upgrades, new menu items, décor, customer targets and additional operational complexity.
03F&B Business Simulation
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Behind the playful interface, the project is being structured around practical café systems: product recipes, ingredient stock, equipment, service speed, customer satisfaction, revenue, upgrade costs and day-level performance goals.
This creates room for the game to become both entertainment and an accessible way to understand how small food-and-beverage businesses grow operationally.
04Current Development Status
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The project is currently in process. 126 LABS is refining the interaction flow, balancing the business systems and expanding the visual asset library before deeper gameplay and progression are connected.
The prototype demonstrates the studio’s approach to AI-assisted digital products: combining product thinking, interface design, visual direction and development inside one coherent experience.
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Explore service SERVICECreative DirectionConcept, art direction and visual systems that give the project one clear creative language.
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