ABOUT / @126LABSVIETNAM 🇻🇳 / WORLDWIDE

Creative production.
Expanded by AI.
Directed by people.

We are @126LABS — a creative production studio based in Vietnam, merging Generative AI and next-generation storytelling for global brands.

We craft high-impact AI imagery, cinematic video, commercial TVCs, and cutting-edge web & mobile applications. The tools can change. The responsibility for taste, clarity and finish stays human.

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STUDIO POINT OF VIEWCRAFT × TECHNOLOGY

New tools should expand imagination — not erase discipline.

Photography, cinema, typography, material, editing, sound, interaction design and production judgement remain the foundation. Generative systems let us prototype faster, explore wider and build work that was previously difficult to make. Craft is what turns possibility into something worth keeping.

WHAT WE BUILD

One studio.
Six connected capabilities.

Use one capability independently or combine several into a connected production route.

Creative Direction — 126 LABS
01

Creative Direction

Concept, art direction, campaign worlds and visual systems that give every output one clear point of view.

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Image & Visual Production — 126 LABS
02

Image & Visual Production

High-impact AI imagery, beauty, product, editorial and campaign visuals with production-grade finishing.

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Film & Cinematic Production — 126 LABS
03

Film & Cinematic Production

Narrative film, cinematic short-form storytelling, scene development and human-directed generative motion.

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Commercial / TVC — 126 LABS
04

Commercial / TVC

Product-led commercial films, branded video, launch content and social-first advertising systems.

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Web & Mobile Products — 126 LABS
05

Web & Mobile Products

Corporate websites, apps, digital products and interactive experiences built around real business journeys.

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AI Systems & Technology — 126 LABS
06

AI Systems & Technology

AI assistants, automation, agents and intelligent workflows that connect creative ambition to practical operations.

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HOW WE WORK

Fast exploration.
Controlled decisions.

AI can accelerate production, but our workflow is designed around review points, consistency and final judgement.

01

BRIEF

Understand the audience, objective, channel, constraints and what success needs to look like.

02

DIRECT

Build the concept, visual language, references and production rules before generating volume.

03

MAKE

Combine AI, design, image-making, film craft and technology according to the needs of the idea.

04

FINISH

Review, correct, edit, retouch, test and prepare work for the real environment where it will live.

COLLABORATION MODE

Built to work with
brands, agencies and production teams.

END-TO-END

Lead the production.

126 LABS can shape the route from brief and creative direction through production, finishing and delivery.

SPECIALIST PARTNER

Join your team.

Bring us into an existing agency, brand or production workflow for a focused image, film, digital or AI role.

EXPERIMENT / R&D

Prototype what is next.

Test a new creative technology, production system or campaign direction before scaling it into a larger build.

START

Have a brief?

Share the objective, output, timeline and constraints. We will recommend the production route the project actually needs.

Talk to the studio

126 LABS is powered by Knock Knock, connecting specialist creative production with broader thinking across brand, communications, digital products and business problems.

Visit Knock Knock