Commercial concept
Idea, script or treatment, messaging and storyboard direction.
AI Commercial Production / HCMC — WORLDWIDE
AI TVC & Commercial Video Production Vietnam
Commercial thinking meets a more flexible production pipeline.
A good commercial still needs a clear proposition, product truth, emotional hook and channel-ready execution. AI can expand creative options and accelerate parts of the workflow, but it does not remove the need for advertising craft.
01 / THE THINKINGHUMAN-DIRECTED + AI-ASSISTED
Built around the brief.
Not a tool demo.
We develop AI-assisted commercials, branded video, digital campaign films and product stories with a production plan tailored to the audience and approval process. Creative development and final finishing remain human-led.
Budgets and turnaround depend on shot difficulty, duration, product fidelity, talent rights, language versions and finishing. We recommend an early test for technically demanding scenes instead of promising that every commercial will cost less or produce faster results.
02 / POSSIBLE OUTPUTSONE CONNECTED PRODUCTION SYSTEM
What we can create together.
Product & brand worlds
Controlled scenes that reflect product cues and recognizable brand assets.
Digital-first film
Social advertisements, launch videos and campaign cutdowns.
Finishing & adaptation
Editing, compositing, color, sound and format variants.
03 / OUR APPROACHREVIEWABLE AT EVERY STAGE
Creative discipline.
Flexible execution.
We adapt the workflow to each production brief, while keeping milestones and human approval points explicit.
01
Brief
Define target, distribution, claims, product restrictions and approval team.
02
Treatment
Choose story, style, frame language and technical production route.
03
Production
Generate, shoot or combine assets, reviewing every critical frame.
04
Delivery
Finish the master and adapt versions to agreed channels.
Branded concept studies on this website are labeled as independent concepts and do not imply sponsorship or endorsement by the referenced companies.
04 / RELATED STUDIO WORKAll work
Craft in context.
Selected work and experimental studies that illustrate relevant creative or technical disciplines. Independent concepts are clearly identified within their case pages.
Commercial / TVC / Branded Video
Huggies Naturemade Peach
A soft, peach-toned AI commercial film for baby-care storytelling, combining warm lifestyle scenes, product demonstration and gentle benefit communication in a vertical advertising format.
View case
AI Commercial / Branded Film
Coca-Cola — Christmas in a Snowy Vietnam
A speculative Christmas commercial concept that reimagines the emotional language of Coca-Cola holiday storytelling through iconic Vietnamese landscapes transformed by a cinematic winter fantasy.
View case
AI Commercial Concept / Sportswear / Fashion
Nike Pixel World — AI Sportswear Campaign Concept
An independent, non-commercial sportswear concept by @126 LABS exploring a Nike-inspired campaign world through AI image production, fashion portraiture and pixel-led art direction. The work is presented strictly as speculative portfolio exploration and does not represent an official Nike commission, collaboration, campaign or endorsement.
View case05 / STRAIGHT ANSWERSBEFORE YOU BRIEF US
Questions worth asking.
Useful information before requesting a scope or estimate.
What does AI TVC production cost in Vietnam?
There is no reliable one-price answer. A quote depends on duration, shot complexity, product accuracy, versions and rights. Share your brief for a scoped estimate.
Can you create a 15-second and 30-second version?
Yes, if the story and shot plan support both durations. We agree on cutdowns and formats before production.
Do you work with traditional production teams?
Yes. AI-assisted previsualization, visual effects and generated scenes can complement conventional shooting and post-production.
NEW BUSINESS / @126 LABSHave a brief?
Have a brief?
Let's make it real.
Tell us what needs to happen, what matters most and when you need it. We'll recommend a production route that suits the objective.
Start a project